6/12/2023 0 Comments Medialink tech supportHer fearless attitude in the male-dominated ad business is undoubtedly one of her biggest strengths, and could be an important part of her professional relationship with Musk. She has an identical twin, who’s a nurse. Sources describe Yaccarino as a “tough,” traditional Italian, “Long Island lady” who can both inspire and terrify the people who work for her. According to Bloomberg, NBCUniversal ad executive and Yaccarino deputy Krishan Bhatia may follow his boss to Twitter. Loyal staffers are often rewarded with promotions (not always merited, one source snickers), and indeed there are already rumblings that Yaccarino is looking to poach employees from NBC. The bonds within Team Yaccarino are reinforced during intense SoulCycle sessions that Yaccarino leads and to which favored employees are invited. That’s especially the case because, according to one source, the staffers surrounding Yaccarino often adopt her fashion style and her mannerisms. Known for being a sharp-dresser-she’s often seen in thick framed glasses, stylish heels, a colorful power suit to match-and for her confident demeanor, Yaccarino is easy to spot in a crowd. “She embraced technology, really embraced the understanding of the cross platform opportunities early,” he added, highlighting what could be an important skill as Yaccarino makes the transition from television media to social media. She “has driven some of the best relationships on the client side and the agency side of anybody I’ve ever seen,” said Michael Kassan, CEO of MediaLink, as well as a friend and colleague of Yaccarino for over two decades. During her three decades in the media and ad industry, Yaccarino, a native of Long Island, New York, has sparred with ambitious, internal rivals, managed relationships with demanding clients, and spearheaded high-stakes industry battles over ad measurements. In an industry full of strong personalities, Yaccarino stands out for her grit. A fearless leader in a male dominated industry, who leads her team through intense SoulCycle sessions “I’m excited to help bring this vision to Twitter and transform this business together!”įortune spoke to seven people who have worked closely with Yaccarino in order to get to know the woman who Musk is counting upon to lure back the advertisers who have fled the increasingly toxic social media platform. “I’ve long been inspired by your vision to create a brighter future,” Yaccarino tweeted about Musk on Saturday, in her first public acknowledgment of accepting the CEO job. Yaccarino is not a typical executive, and her background and tenacity could set the stage for one of the unlikeliest of comeback stories. Those who have encountered Yaccarino during her dozen years as an ad executive at NBC, and nearly 20 years at Turner Broadcasting System, say she’s a force to contend with in her own right. How this will play out is the subject of fevered speculation: Is it a “glass cliff,” in which a woman leader is brought into a can’t-win predicament? Is Musk looking for a responsible, maternal figure to play the foil to his impishness, a la Gerri Kellman from Succession? Or has Musk finally brought in a leader with the spine to stand up to his whims? “If I were a stockholder in Twitter, and I were gonna sell my stock yesterday, I would keep it today based on the fact that Linda went there,” a media industry insider who has worked with Yaccarino for several years told Fortune.īut whether Yaccarino will manage to turn around the company’s fortunes depends on her ability to tame its unruly owner.
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